I found this article, painstakingly handwritten yet crumpled, in a public trash bin while reaching for a shiny, unidentifiable cast-off. (It turned out to be gum foil.) Although this isn’t exactly my style, I can’t think of anything to post today and I thought it was reasonably interesting, so I thought I’d share it. (I added some photos.) I’d give credit, if only I knew who wrote it…
Important Tips For Bloggers
There’s a secret in the blogging world that every blogger who wants a wide audience has discovered: Bloggers who don’t do it for friends and their own amusement want lots of readers. Many of those want you to comment and tell them how much you agree with what they’ve said. They want you to follow them and read and ReTweet their Tweets. They want to be stars and not have to acknowledge you directly unless absolutely necessary. (Does Johnny Depp answer his fan mail? How could he? No one expects him to.) Bloggers who want a huge audience want to be Johnny Depp and ignore you without losing your love.
We’re not all the same, it’s true. Some of us have turned to the internet for our chance to survive on our own terms in a world with a shrinking number of jobs that sustain life, much less spirit. We want to be read widely enough to solicit ad revenue. So even with the best intentions, how do we achieve this? Most of us don’t.
When you started out, I’m sure you googled as much info as possible, maybe bought a book or two, or took a course. Still visitors to your blog have been elusive. You’re delightful and oh so intelligent and special, why aren’t you popular yet? You’ve incorporated tips from experts, but they haven’t yielded results. Why? Well of course, I’m about to tell you. Let’s tackle the issues one by one:
1. Write consistently about a subject you know well, and find your own unique angle. Okay, how hard is that?! Few fit into this niche, and trying to shoehorn yourself in somewhere is the first step to the headache that never ends. (Writing about yourself, in itself, isn’t as unique as you think. Everybody does that.)
2. People don’t read blogs for great writing or literary style, so keep it simple and easy to read. The internet is already full of awful, incomprehensible and redundant writing.(Just google the subject of this post, and you’ll see it’s been covered a million times!) Also, if you want to be known for your stylish writing or hope to publish a book someday, it won’t help to write down to your audience. If that’s your goal, why leave an accessible online record of writing underachievement?
3. Know what your reader wants. Make sure to deliver value in your posts, and they’ll keep coming back. This means if you make them laugh, do it all the time or they’ll stop visiting you. If you can do that sort of thing, more power to you. If you can’t– see debunked tip # 1.
4. Publish quality posts often so they don’t forget you — at least twice a week, on a schedule. Um, this kind of means spending your life looking for inspiration– unless you’re blessed with encyclopedic knowledge of a widely interesting subject with facets that flow in your world like grains of sand at the beach. Like… um… umm…
5. Keep posts at about 600 words or less, or you’ll lose your readers’ attention. It doesn’t matter how irresistible you are, supposedly somewhere around now they’re getting sick of you and antsy.
I had a few more tips to debunk but Common Blog Wisdom says I have to end now because you’re bored. (Actually it says I did a bad job of focusing and editing this post, but by now I’m sure you know how I feel about Common Blog Wisdom — the #!*@.)